The Lean Startup

About the book

Eric Ries argues that startups fail when they rely on traditional business plans and long-term market research to predict consumer behavior. Instead, he proposes a system based on lean manufacturing that prioritizes the Build-Measure-Learn feedback loop. The book introduces the concept of the Minimum Viable Product (MVP), which is the simplest version of a product used to gather data early in the development cycle. By focusing on validated learning and innovation accounting, founders can decide whether to persevere with their current strategy or execute a pivot—a structured course correction to test a new hypothesis about the product or market.

This book is intended for entrepreneurs, product managers, and corporate leaders who manage projects under conditions of extreme uncertainty. Readers use these methods to reduce the time and resources wasted on features that customers do not want. The text provides a framework for measuring actual progress rather than relying on vanity metrics. By following these principles, readers walk away with a repeatable process for discovering a sustainable business model through scientific experimentation and rapid iteration.

Details

Published

2011

Publisher

Best Business

ISBN

9780307887894

Language

EN